Bookseller trade cards of the 18C

Sir Ambrose Heal's "Bookseller and Stationers' trade-cards of the eighteenth century" appeared in The Penrose Annual, vol. 45 (1951), 29–32. It contains one page of introductory text (which says nothing about the production, publication, distribution and history of bookplates and trade cards or anything of note concerning bookselling and printing in the eighteenth century), four pages of illustrations (showing sixteen separate trade cards, below) and three pages of notes on the booksellers.

About four years ago, shortly after publishing my post on Bookplates of Booksellers and Circulating Libraries, I checked out Heal's essay in the hope that it would provide either more information on (no), or more images of (yes), the 164 bookplates and trade-cards listed in the Franks Bequest Catalogue—of which I was only able to provide two in my original post.

I am not sure why it has taken four years to post these scans, perhaps I was hoping to find more images in his other works. If so, it would appear that I was unsuccessful. However, I have fond a few more images on line, which I will post shortly.

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The sixteen trade-cards below are of for James Adams, John Bromley, James Brooke, James Buckland, Thomas Edlin, William Kerby, Lackington, Allen & Co., Arthur Lyon, Ralph Minors, Francis Noble, Bartholomew Penny, Daniel Richards, William Sanby, J. Shove, Samuel Stillingfleet, and Thomas Worrall (none of which are in the Franks Bequest Catalogue).